Coffee Fest Seattle

Corey was at Coffee Fest Seattle last weekend (September 12-14) and he said it was interesting to see it from a consumers point of view. Previously he had been there as a vendor with another company. He felt it was really sparse this year and some booths shouldn't have even been allowed to display like the ones selling jewelry. Really?! Jewelry!? What does that have to do with coffee? I find it amazing what the independent coffee house will get distracted with. So many are trying so hard to generate income they forget what they are there for in the first place, coffee. Many independent owners get so distracted with other things like smoothies, blended drinks, and god forbid a lunch menu that they throw the one thing by the wayside that got them there in the first place the coffee! I've had far too many horrible espresso drinks with a decent sandwich to count, people shouldn't come to your coffee house for lunch, they should come for the espresso.

That's what we're trying to help the independent owner with, getting their customer to come to them because they have great espresso ... 9 bar espresso! We realize it's more than a great espresso roast it has a lot to do with properly trained baristas and great customer service but we want to help them with that too.

So here we are just beginning the exciting part of the journey we have our toll free number now and I have a landing page set up for our website. Corey is at the roasting facility right now, he's actually waiting on UPS to deliver our one pound retail bags so he can bag what he roasted yesterday. We're still trying to figure out the label sizes, we really should have gotten these ordered Monday but that's the way it usually goes when your a small business owner trying to take care of everything yourselves. That's all I got for now. I'll be back to give you an update on how the launch of our retail packaging goes with our wholesale clients.